You know, there are probably thousands of people who have tried to discover the secret of viral campaigns and viral marketing. People know what the general reasons or qualities of viral events are, but it is the human factor that is impossible to know. One approach that is about the best any person can think of is creating videos, for example, that are unique and publishing them. Viral campaigns and marketing are not for everybody because they are frustrating to replicate, but we can give you some direction if you want to give it a shot.
Some markets go crazy over something because it is new and much like a shiny new toy few others have; case in point is the Apple iPhone. A product like that appeals to so many powerful emotions in people, and that is part of the effect. If you have anything out there trying to go viral, does it have any of those components or anything similar? Ask your self if there is anything that will make people really and truly want to have because it gives them something ultra cool or unique. It's always a good idea to infuse this factor right into your product or service, so that you're able to attract the attention of your target audience, and make it easy for you to make it viral.
The entire essence of viral is sharing ability, and that is critical to the success of any campaign. We admit that this aspect is much easier and maybe common sense, but it is still important for you to know about. You want this to be shared, so put it in a format that makes that very easy and simple to do. Also, any place in your marketing funnel needs to be very user friendly and easy to deal with for the end-user. The fewest possible clicks is what you should always strive for in everything you do.
Take a look at gossip newspapers, and do you not think there is something viral about them? The truth is that you can find viral news and stories in so many places that we are not surprised more people do not use viral marketing. Naturally and obviously you cannot, or should not, make up fake news stories because eventually that will back-fire on you. As a viral marketer the more you observe, learn and execute, the better results you can expect in the long run and actually see results.
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Here is a great aricle with examples of successful viral campaigns.