Articles | Product reviews: Positive and Negative Feedback

Product reviews are the way for consumers to get feedback. This is the most candid way of advertising because the comments are not from the company manufacturing the products itself but from people who have had the opportunity to try these products themselves. With product reviews, other potential customers are able to gauge whether something is worth trying or not.

Websites selling and advertising products and services are the better option for a business direction now. Gone were the days when the only way for merchants to sell is trough shopping malls, through door-to-door salesman, etc. Gone were the days also when advertising is a one-way thing, where merchants just post a poster on a billboard or buy airtime to talk about the features and benefits one would get from a product, and the like. Those days are past. Consumers has become more intelligent now that one-way advertising is almost rendered futile. Merchants advertising their own products could be helpful in certain ways but to get customers to believe that these products are worth buying, an outsider's point of view is more credible.

Merchants put up websites and sell their products there for the convenience of their customers and to tap the non-mall-going market. But this is not all the reason that these merchants put up these websites. They also want people to give feedback. In sites like this, there usually is a space for customer feedback. Merchants encourage customers to leave product reviews, especially if the former are confident with their products, because this is a way for those to be known to those who have not tried their products and services yet.

There is no better way to be known that through the word of the mouths of the actual consumers. When they are very much satisfied, they can barely hold it to themselves that they will find it their duty to give feedback. People who are very satisfied in a product or those who feel very especially taken care of in a service rendered will most probably provide good product reviews. And this sort of thing is what will help a merchant or a company get attention and get more customers, thus more profit.

There is a drawback though for interactive sites like this. That is, what if the customer was not satisfied? What if the customer had the most terrible experience with such product or service? Whether these are caused by the products/service or there were other factors that caused the dissatisfaction, wouldn't a negative feedback ruin the reputation of the company or the merchant's name? The answer to this is, not necessarily. Nothing in the world is perfect - not the people and most certainly not the products and services sold to people. Rather, there is always room for growth. This is the best thing about interactive sights. Merchants can use negative product reviews to improve. If falsely accused, they can also always defend against the accusers to save their name. Either way, there is a good side to receiving negative feedback.